SK Gaming and CHERRY XTRFY Join Forces for the Ultimate Gaming Performance!

Irena Pencheva  · 


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Today we are very excited to finally reveal to the world our new partnership with CHERRY XTRFY, a renowned gaming peripherals manufacturer, creating the new generation of esports equipment.

Our collaboration comes at an exciting time for the company as CHERRY are celebrating a 70-year anniversary as well as their recent merger with Xtrfy, which created an innovative powerhouse with a vast portfolio of the highest quality.

As the world of competitive gaming continues to evolve and demand top-tier performance, having the right gaming gear is more crucial than ever. In CHERRY XTRFY, we have found a partner known for their high-quality mechanical keyboards, mice, and audio solutions, who shares our passion for esports and the strive for ultimate performance.

We are thrilled to announce our partnership with CHERRY XTRFY," said Alexander Müller, CEO of SK Gaming. "As an organization that aims to provide our players with the best tools to excel in their competitive pursuits, we are confident that CHERRY XTRFY’s expertise in gaming peripherals is the perfect match for our competitors’ needs. We look forward to reaching new heights together.

Alexander T. Müller
CEO of SK Gaming

Our mission is to provide professionals, enthusiasts and die-hard gamers high quality peripherals as premium tools to unleash their individual potential on the road to victory. Of course, the commitment in the competitive gaming sector plays an essential role in this process. To reach our target with maximum efficiency, SK Gaming is our first choice, because as esports professionals they have the strategy, experience and, above all, skill.

René Schulz
Vice President Business Unit Peripherals - CHERRY


As part of the partnership, CHERRY XTRFY has a spot on the official 2023 SK Gaming Pro Player Jersey. They are providing peripherals for all of our players, content creators and staff members, as well as equipping both of our player facilities and offices in Berlin and Cologne, Germany. Together we will also engage in joint marketing initiatives, community engagement activities, and launch events that will bring our collaboration to the esports community worldwide. The first of these events will be happening on 26th April at XPERION Cologne and feature product announcements, show matches and livestreams with the likes of Mango and BigSpin.

About SK Gaming

For all those who are passionate about gaming, SK Gaming offers an inspirational approach and one clear vision: Anyone, and really anyone, can achieve anything in life. Starting out as “Schroet Kommando” in 1997, the company has pioneered the esports industry with numerous innovations and created iconic legends like the famed Swedish Counter-Strike team, Quake superstar rapha, the FIFA twins, its long-standing Warcraft III division, the Brazilian Global Offensive heroes or the Clash Royale GOAT Morten. More than 75 major championship titles across many disciplines are part of the company’s success story.
As a first-mover, values like dedication, endurance, team spirit and hard work are at the centre of SK Gaming’s brand promise. Likewise, having fun, making friends and challenging each other are vital to the company’s approach. SK Gaming puts a strong focus on being open to change, on having aspirations in life and on supporting each other. And on striving for excellence. Always.


German engineering and Swedish design, brought together by a passion for gaming. At CHERRY XTRFY, we elevate the gaming experience by making pro-level performance available to gamers of all levels, with designs that allow you to express yourself. Developed in collaboration with some of the world’s most merited players, our products are based on well-proven technology and the most important component of all: experience. We challenge the industry with innovative product designs, colorful aesthetics and a new level of customizability – making it possible for all gamers to personalize their gear. Join us as we create the new generation of esports equipment:

We are proud to work with amazing brands and people.